Case studies
Personalised offers in real-time
Customers expect extra value and personalisation from trusted brands. That's why real-time geo-location card-linked offers are so impactful. By being able to serve up the most relevant offers to card members through their mobile app or website, the customer instantly receives personalised value in the moment of truth.
This product is now live in many international markets, with competitors seeking to replicate it.
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How could your products deliver more personalised value?
Faster. Better. Cheaper.
For this project, there were many siloed teams with different tools, processes, multiple handoffs and manual errors. This resulted in weeks to get new products launched to customers.
By redesigning and re-platforming the process onto an end-to-end workflow tool, with automation, workflow options, full review and audit controls, speed to market improved by over 50%, operational issues reduced by 60% and team productivity improved by 100%.
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How could your processes be streamlined and automated?
Better data. Better results
Acquiring accurate data from B2B parties was proving difficult and unusable for B2C marketing. This project focused on extracting, reviewing, validating, cleansing and uploading improved matched datasets back into the marketing eco-system. Data accuracy went from 32% to 85% and resulted in significant benefits for B2C marketing campaigns.
What could your business do with better data?
New Small Business Credit Card launch
For this major product launch, we set up and ran the central (Agile) Programme Management Office, as well as providing overall Programme Lead services for American Express and Amazon Business Payments. Established agile governance processes and lead over 10+ workstreams for two world-class companies, in a virtual global team matrix. Adapted approach due to global pandemic impacts, and delivered all aspects to ensure product was successfully launched to market.
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How could your product launches and major programmes benefit from our services?